Despite some regulatory uncertainty regarding how the pharmaceutical industry interacts with the public, there are many standout pharma marketing and social media initiatives from which to learn, Socialmedia.biz blogger JD Lasica offers in a recent post.

Lasica identifies the top 10 social media efforts and patient community micro-sites in the pharmaceutical and health care industry:

1. Johnson & Johnson
2. Glaxo-Smith-Kline
3. Bayer
4. Sanofi-Aventis
5. Novartis
6. AstraZenecaUS
7. Bristol-Myers Squibb
8. Roche
9. Pfizer
10. Boehringer Ingelheim

In a slideshow presentation, “Top 10 Pharma Efforts in Social Media,” Lasica offers details of each social media effort, as well as grades each company on their Twitter activity.

Johnson & Johnson, for example, has been blogging since 2007, when it launched the JNJ BTW & Kilmer house blogs, which receive hundreds of reader comments. In 2008, J&J purchased the Children with Diabetes online community, which promotes awareness of juvenile diabetes, as well as provides care and treatment information for families affected by the disease. On Facebook, J&J division Ortho-McNeil-Janssen started an ADHD Moms group. “Mom-bassadors” are selected to share their experiences in supporting their children with ADHD.

German pharmaceutical company Buy Generic Viagra Online Boehringer Ingelheim received an A- Twitter grade from Lasica–the highest of all 10 companies. The company uses Twitter not only to post company information, but to offer health-related articles and information. John Pugh, who is behind Boehringer Ingelheim’s Twitter activity, says that 70% of his daily tasks involve social media.

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