It’s clear that business leaders in a range of industries have come to embrace social media channels, including Twitter, to communicate with customers, manage brand reputation and increase brand visibility. But are healthcare executives lagging?
That’s a question Pharma 2.0 bloggers Bunny Ellerin and Eileen O’Brien ask in a recent post:
Tweeting is fast becoming a must-do vs. a what-are-you-doing for business generally and CEO’s in particular. Just last week Twitter published Twitter 101, a guide to help businesses leverage the service. Last month, BusinessWeek ran an article about business leaders who use Twitter and profiled 50 CEO’s from a range of industries. There was definitely an over-representation of tech CEO’s, but BW also talked to those from advertising/pr, construction, research, media, retail. But none in healthcare.
Where are all the healthcare CEO’s on Twitter?
The bloggers do point out several strong examples of healthcare executives using Twitter: @paulflevy, Paul Levy of Beth Israel Deaconess Medical Center, and @livestrongCEO, Doug Ullman of Lance Armstrong Foundation.
The post provides a few tangible tips to help healthcare executives get started on Generic Drugs Twitter and other social media channels:
- To engage followers, provide a combination of business-related information and personal anecdotes. Also include links to useful articles and Retweet good posts.
- Make an effort to interact with followers. Search for relevant questions on Twitter that you could answer.
- Be authentic. If possible, write your own posts. And before starting the conversation, listen first to get a sense of the community.
- Have an opinion. Comment on timely topics such as the healthcare bill. Twitter is a great tool to communicate to the public your organization’s stance on important issues.
Thank you so much for mentioning our article and for listing our blog on yours.