Social Media in Health Care

For health care organizations first embarking on a social media strategy, there’s no definitive formula for what works and what doesn’t work. Perhaps the greatest tool health care organizations have for developing a social media strategy are others’ success stories.

The Significant Science blog recently interviewed John Sharp of Cleveland Clinic, which has successfully rolled out a social media strategy that includes blogging, microblogging and participation on other social networking sites.

Here’s what Sharp had to say about the stakeholders within healthcare organizations that should be involved in launching social media efforts:

Managing social media in health care organizations requires a broad assembling of stake holders who are of a common mindset. These should include: marketing, public relations, information technology, medical education, medical librarians and clinical staff including physicians and nurses. The mix should include early adopters as well as those relatively new to social media to buy drugs online no prescription provide a balance. Additional stakeholders to consider are: a patient representative, an attorney (at least as a consultant), and employee communications.

Additional takeaways from the interview include:

  • The future is mobile. The marketing team at Cleveland Clinic is now working on optimizing wellness tools for the mobile web.
  • Health 2.0 and Medicine 2.0 are two of the most important, useful conferences for health care marketers embarking on social media.
  • Health care organizations should develop a social media policy for employees, paying particular attention to the security of individual social networking sites.

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