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Presentation from Bridget M. Forney.

At one point or another, 80% of Internet users have looked online for health information.  Social networking sites, blogs and podcasts have opened up two-way communication lines for patients and providers.  The days of patients merely listening to doctors, associations or even print advertisements appear to be diminishing.

But patients aren’t the only users benefiting from social media.  Hospitals and healthcare providers can and should us social media to their benefit, as well.

In this presentation, Ascension Health takes an in-depth look at healthcare social media by looking at examples of successful users on Facebook and Twitter, healthcare social media best practices and provides visuals and statistics to highlight “Smarter Healthcare Using Social Media”.

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