Pharmaceutical Social Media E-Book

There’s a new ebook on social media for the Pharmaceutical industry out from Chris Iafolla, of SHIFT drugs online without prescription Public Relations. Todd Defren, co-founder of SHIFT writes:

“Every Social Media program — regardless of the industry — is tasked with finding the right audience and engaging in a thoughtful and productive manner.  For pharmaceutical companies, other issues have to be considered … such as how to handle adverse event reporting; the need for fair balance; and how to handle off-label discussions.  On top of this, you are dealing with a patient audience that is more knowledgeable than ever and craving a give-and-take relationship with their doctors.  When they have questions that require a personalized response, many are as likely to turn to their online peers as to their physicians, which only further muddies that twisty road!  To help Pharma marketing execs navigate this journey, SHIFT today released an eBook aimed at offering practical advice on successfully implementing Social Media programs in the pharma space.”

To get the free, downloadable book, try one of the following options:

  • Visit the SHIFT Communications website, leave your email, and the eBook will be automatically sent.
  • Follow @shiftcomm on Twitter and tweet something along the lines of, “Looking forward to reading @shiftcomm’s Pharma Social Media eBook, via @prforpharma” and SHIFT will get in touch with the link.
  • Join SHIFT’s Facebook Page and leave a message there.  SHIFT will be in touch with the download link.

Once you download and read the book, feel free to leave a comment back here or on the SHIFT PR blog with your opinion.

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