CVS Online Pharmacy

By leveraging data from its loyalty program, CVS launched a revamped their online pharmacy website with advanced personalization features as described in Drugstore News:

One of the key highlights of the revamped site is the pharmacy page, which is designed for easy management of health information so shoppers can not only remember to refill and pick up prescriptions but also gather the information they need about what’s in their medicine cabinet. Visitors also have access to a Drug Information Center to check for drug interactions and identify pills by shape, color and imprint. Through the enhanced Prescription Center, customers can:

  • View their prescriptions available for refill or pickup;
  • Schedule future refills;
  • Discover suggestions for saving time and money on prescriptions;
  • View and manage a first-in-the industry online Prescription Calendar; and
  • Enroll for text message notifications for prescription pick-up.

Those who are caring for loved ones also can easily manage the health information of those they are caring for.

 “…technology is becoming so adaptable that we can really unleash our imagination to solve customers’ problems in ways that previously we’ve only dreamed about…”

The website offers deals, robust health information resources and is also available in Spanish.



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