Healthcare industry conferences

The world of marketing in healthcare is full of change. The dynamic nature of digital marketing alone requires a persistent effort at keeping up to date with best practices and compliance. In fact, did you know (source):

  • 77% of patients use search prior to booking an appointment
  • 62% of smartphone owners use their devices to look up information about a health condition
  • 41% of patients say social media does influence their selection of a healthcare provider
  • 1 in 8 patients watched an online video

Now, more than ever, healthcare marketers need to be aware of how changes in technology and consumer behaviors affect healthcare and pharma marketing.

As healthcare organizations nationwide transition into FY17 with ambitious digital marketing strategies, healthcare industry professionals are striving to strengthen your digital marketing skill sets. To help you with that goal, check out the following 2016 healthcare industry marketing conferences where you can learn and network with experts and peers:

Health IT Marketing & PR Conference (HITMC)
April 6-8, 2016, Atlanta, GA
The 3rd annual Health IT marketing & PR event (HITMC) focused on healthcare B2B marketing, with over 42 sessions from leading healthcare IT marketing and PR professionals.  More Info

Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD)
Fall Conference
April 27-29, 2016, Virginia Beach, VA
November 3-4, Annapolis, MD
Topics include challenges to effective marketing metrics, a guide to measuring ROI and fostering brand ambassadors for healthcare organizations. More Info

Digital Marketing in Healthcare Summit
May 11-12, 2016, Philadelphia, PA
This summit offers an interactive platform for those looking to utilize, innovate and develop digital marketing initiatives within the healthcare industry. More Info

North England Society for Healthcare Communications (NESHCo) Spring Conference
May 15-17, 2016, Providence, RI
Thought leaders within the healthcare industry will share their knowledge, observations and predictions for the new healthcare communications field. More Info

Mayo Clinic Member Meeting on Social Media in Healthcare
May 17-18, 2016, Rochester, MN
This conference includes three inspirational keynotes, six compelling case studies and panels, and consultations with social media experts so you’ll leave with what you need to analyze – and solve – social media problems you face today. More Info

Healthcare Marketing and Physician Strategies Summit
May 23 – 25, 2016, Chicago, IL
This summit discusses strategies to accomplish key priorities for healthcare marketers: driving growth, improving service, defining the brand, and understanding and communicating with customers. More Info

National Conference on Health Communication, Marketing, and Media
August 23 – 25, 2016, Atlanta, GA
Tracks include discussion on theory-based and evidence-based practice of health communication and marketing, innovative communication tools and technologies, and better management of health communication and marketing programs. More Info

Society for Healthcare Strategy & Marketing Development (SHSMD) Connections
September 11 – 14, 2016, Chicago, IL
A four-day, intensive, face-to-face event to equip healthcare professionals with the information and resources they need to face these challenges head-on and implement ideas and solutions that deliver measurable results. More Info

Modern Healthcare’s Strategic Marketing Conference: Ahead of the Curve
November 9, 2016, Chicago, IL
The conference brings together leading marketing and communication professionals, top hospital executives, CEOs and other thought leaders for a full-day of education on the latest trends and best practices in healthcare marketing. More Info

Healthcare Internet Conference
November 7-9, 2016, Las Vegas, NV
Case studies and best practices from hospitals on what’s working, including advances in mobile, local, social, CRM and big data, physician and patient connectivity and ROI successes. More Info

While many healthcare marketers attend conferences to learn new strategies, tactics and best practices, the investment can be substantial. Here are 5 ways to get even more value out of attending healthcare marketing conferences:

1.  Grow Your Network:

  • Recruiting
  • Collecting competitive intelligence
  • Vendor and consultant sourcing
  • Partner sourcing
  • Prospecting for new customers

2. Boost Your Knowledge:

  • Plan your conference session attendance in advance
  • When meeting new people, discuss the sessions you attended
  • Pay attention to how the information is presented as much as from the actual tips

3. Create and Curate Content:

  • Use the event hashtag to live tweet
  • Liveblog presentations
  • Do interviews – video is easiest
  • Publish a journal of your event experience on your blog
  • Curate what others are creating and sharing using Storify

4. Knowledge Transfer With Your Team:

  • Capture: Target specific speakers and sessions. Write questions you want answered.
  • Synthesis: When you formulate questions, have specific applications for your business in mind.
  • Distribution: Have a plan for how you will present the useful tactics, insights, statistics and case studies with your co-workers.

5. Get Full Value From the Event:

  • Prep content before the event
  • Create content during the event
  • Curate content after the event

Is there an upcoming healthcare industry marketing event that has you excited? Tweet us @healthcareos to share the details!

Be Sociable, Share!