These days, almost every organization or business has become a publisher of content on the web. A recent post on Dose of Digital blog points out that healthcare organizations are no exception, publishing healthcare content about diseases, treatments, dieting and exercising. But is there an information overload? Are you publishing healthcare content for the sake of publishing?

In many cases, we include this type of information because we think we have to. Our competitors do, so in order for our site to be as “good” as theirs, we do it also.

But think about it for a minute. The non-brand information we provide on our brand sites in healthcare is fairly generic in nature and available from a variety of sources. That is, you can get this type of information from a bunch of different sources; sources that consumers see as more objective than brand sites. Places like WebMD provide countless disease-related articles and tips related to healthcare. Even for specific disease information, third party sites almost always go far deeper than Buy Generic Levitra what you’ll find on any brand site. It’s what they do.

Despite this fact, healthcare companies continue to spend a lot of money to create content that can already be found elsewhere.

The post emphasizes the need for content to be useful and high quality, otherwise healthcare organizations are doing themselves a disservice by publishing content. Consumers won’t care that you took the time and effort to publish content if it’s not good.

The post offers a litmus test of sorts for determining if content is useful: If you charged for it, would anyone pay for it?

How does your site’s content measure up? Is your content worth paying for? If not, what can you do to make it better?

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