Amidst all of the industries utilizing social media in unique and innovative ways–from technology firms to consumer products manufacturers–there is one flying under radar. Rohit Bhargava, on the Fresh Influence blog, points out that hospitals are quietly but actively involved on Buy Generic Cialis the social web.

Today in the US, there are 367 hospitals that are actively using social media. Collectively they are responsible for 186 YouTube Channels which include over 5,000 videos. They have created 267 Twitter accounts and published more than 10,000 tweets. …

There is significant data to show that these efforts are paying off as well. Web traffic on the majority of hospital sites has risen exponentially for those that use social media, and a recent report from Ad-ology noted that social media impacts nearly 40% of recent hospital or urgent-care center patients, with more than half of 25-to-34 year olds reporting they are influenced by it. According to the report, this was particularly pronounced when it came to women deciding on hospitals for maternity care.

Bhargava also offers a few examples of just how hospitals are taking advantage of social media:

  • A Nebraska Medical Center patient who had surgery for a rare cancer recently shared her experience on YouTube. The video generated so many requests for the surgery that the medical center opened up a clinic for the cancer.
  • Last spring, doctors from the Henry Ford Hospital answered questions from nearly 2,000 people on Twitter during a brain surgery procedure.
  • The Beth Israel Deaconess Medical Center President and CEO blogs for the hospital regarding its thoughts on public health insurance.
  • Twitter is used by Sarasota Memorial Hospital to provide answers to patient questions and offer real-time customer support.

Read the full blog post on Fresh Influence.

Be Sociable, Share!