Archive for the ‘ Customer Engagement ’ Category

Online Pharmacy Features New Personalized Shopping Experience

CVS Online Pharmacy

By leveraging data from its loyalty program, CVS launched a revamped their online pharmacy website with advanced personalization features as described in Drugstore News:

One of the key highlights of the revamped site is the pharmacy page, which is designed for easy management of health information so shoppers can not only remember to refill and pick up prescriptions but also gather the information they need about what’s in their medicine cabinet. Visitors also have access to a Drug Information Center to check for drug interactions and identify pills by shape, color and imprint. Through the enhanced Prescription Center, customers can:

Social Media in Health Care Demystified: Video

Find more videos like this on The Healthcare Marketing Community and Blog

Gone are the days when health care marketers were full-time professional storytellers — focused on how best to package stories and engaged in one-way conversations.

Today, storytelling is just a part of the job of health buy prescription drugs online care marketers. With the rise of social media, health care marketers must be focused on facilitating conversations and sharing information.

Health Care Organization the Cleveland Clinic Does Social Media

Social Media in Health Care

For health care organizations first embarking on a social media strategy, there’s no definitive formula for what works and what doesn’t work. Perhaps the greatest tool health care organizations have for developing a social media strategy are others’ success stories.

The Significant Science blog recently interviewed John Sharp of Cleveland Clinic, which has successfully rolled out a social media strategy that includes blogging, microblogging and participation on other social networking sites.

Here’s what Sharp had to say about the stakeholders within healthcare organizations that should be involved in launching social media efforts:

Healthcare Social Media Strategy

2009 marked the year social media as a platform and news topic exploded. Not only for mainstream topics like celebrities and technology but for Healthcare as well. Scott Meis presented to the Healthcare Public Relations & Marketing Society of Greater New York (HPRMS) on current social media trends and tips. Some interesting stats:

  • 36% want to see what other consumers say about medication or treatment.
  • 34% using social media
  • 46% using health portals
  • 67% using search engines

From How America Searches: Health & Wellness by iCrossing and Opinion Research Corporation