Archive for the ‘ Health Care Marketing ’ Category

5 Step Prescription for Healthcare Marketers: Social Media Medicine

healthcare social media prescription

Consumers are frustrated with information access to healthcare data which is ironic, since the technology exists now to make such information access a reality. Reggie Bradford, founder of Vitrue writes a prescription of sorts in a recent MediaPost, Marketing Health article 5 tips for healthcare marketers:

1. Set it Up
If you have not taken the time to set up and establish a presence on at least Facebook and Twitter, get it done. It’s free.

Online Pharmacy Features New Personalized Shopping Experience

CVS Online Pharmacy

By leveraging data from its loyalty program, CVS launched a revamped their online pharmacy website with advanced personalization features as described in Drugstore News:

One of the key highlights of the revamped site is the pharmacy page, which is designed for easy management of health information so shoppers can not only remember to refill and pick up prescriptions but also gather the information they need about what’s in their medicine cabinet. Visitors also have access to a Drug Information Center to check for drug interactions and identify pills by shape, color and imprint. Through the enhanced Prescription Center, customers can:

Health Care Providers Are Testing the Latest in Social Media

healthcare social media marketing

There’s a recent article at the Baltimore Sun that describes how Doctors offices are trying services like Facebook, Twitter and even Groupon to attract new patients. In fact, through the use of Groupon, one Optometrist expanded their customer based and connected with other eye doctors across the country.

“Groupon has offered a growing number of deals for eye exams, teeth-cleaning and whitening, electrolysis and chiropractic services. Approximately 15 percent of Groupon deals nationwide are for health care services, says Julie Anne Mossler, a company spokeswoman.”

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As companies evolve their marketing programs to digital and online, the pharmaceutical industry is hampered by a lack of clear guidelines from the Food and Drug Administration.  Advertising Age commented on a recent eMarketer study, “DTC Pharmaceutical Marketing Online:A Slow Shift to Digital” that “pharma marketers are waiting around”.  Not only is online marketing effective for growing pharma profits, but it’s where customers spend their time discovering, consuming and sharing information.

From AdAge:

“Pharmaceutical online ad spending is expected hit $1 billion this year and keep rising through 2014, according to report prepared by eMarketer. But until the Food and Drug Administration issues its draft guidelines for online pharma marketing, that growth remains limited.”

FDA Won’t Create Rules for Specific Social Networks: Facebook, Twitter

pharma social media marketing

Panel experts voiced their support for allowing drug and health care companies to access the power of social networks during the Food and Drug Law Institute’s recent Advertising and Promotion Conference in Washington, D.C.

These experts discussed how to communicate the message of drug and health care product safety and risk to the public as they wait for the Food and Drug Administration to set guidelines online pharmacy without prescription on how health care companies and marketers can proceed into the social-media space — regulation that are expected by the end of the year.

Patient Social Media Savvy Surpasses Healthcare Marketers

healthcare social media

With a boom in health related blogs, information sites are now gravitating toward social media.  Patients are increasingly sharing medical experiences and seeking advice from other patients who share similar health concerns.   Online communities are giving patients support, personal experiences, and direct answers – something they cannot always get from experts.

While patients are gravitating toward social media, a recent ClickZ article shares that some healthcare marketers seem to be hesitant:

5 Twitter Tips for Healthcare Professionals

Healthcare professionals can’t afford to ignore social media.  With patients and families on the social web, it provides a landscape for healthcare professionals to improve customer service and reach younger consumers.  Twitter is a great social media service for healthcare professionals to utilize, reaching an audience of business leaders, patients, colleagues and clients.

Twitter for Healthcare

If you’re new to Twitter, it’s hard to know what tactics to implement.  And even harder to know what effective tactics to implement.

Here’s a list of 5 Twitter Tips for Healthcare Professionals to ensure you’re utilizing the service to its full potential:

Can Hospitals Afford to Ignore Social Media?

When it comes to hospitals engaging with patients and their families on the social web, too many are concerned with justifying the efforts. But a recent blog post from Ragan Communications suggests that’s the wrong strategy completely:

How do hospitals measure their social media ROI? Are they simply tilting at windmills like Don Quixote? Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed You Tube videos, trying to justify engagement in social media.

However, the bigger question is whether hospitals can afford not to buy prescription drugs without prescription engage.

Impact of Regulations on Healthcare Social Media

By now, the challenges faced by health care and pharmaceutical organizations when it comes to government regulations on social media are well know.

But a recent blog buy drugs online target=”_blank”>post from SmartBlog on Social Media’s Merritt Colaizzi suggests there may be some hope on the horizon. Despite the added layer of complexity resulting from government regulation, several standout health care and pharmaceutical companies are helping to get the social media ball rolling, including:

  • ZocDoc puts patients in touch with physicians, allowing them to book appointments online, as well as provide ratings.


Social Media in Health Care Demystified: Video

Find more videos like this on The Healthcare Marketing Community and Blog

Gone are the days when health care marketers were full-time professional storytellers — focused on how best to package stories and engaged in one-way conversations.

Today, storytelling is just a part of the job of health buy prescription drugs online care marketers. With the rise of social media, health care marketers must be focused on facilitating conversations and sharing information.