Archive for the ‘ Health Care ’ Category

76% of US adults have looked up health information online

look up health information online

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MarketingCharts reports on a study about how consumers are looking up health information online:

The latest Harris Poll, measuring how many people use the Internet to look for information about health topics, finds that the numbers continue to increase. The Harris Poll first used the word Cyberchondriacs to describe these people in 1998, when just over 50 million American adults had ever gone online to look for health information. By 2005, that number had risen to 117 million. In the new poll, the number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information “often,” compared to 22% last year.

FDA Won’t Create Rules for Specific Social Networks: Facebook, Twitter

pharma social media marketing

Panel experts voiced their support for allowing drug and health care companies to access the power of social networks during the Food and Drug Law Institute’s recent Advertising and Promotion Conference in Washington, D.C.

These experts discussed how to communicate the message of drug and health care product safety and risk to the public as they wait for the Food and Drug Administration to set guidelines online pharmacy without prescription on how health care companies and marketers can proceed into the social-media space — regulation that are expected by the end of the year.

81% of Physicians Online Visited Health Care Professional WebSites

Physicians Digital Media

Physicians are increasingly looking to the internet for health care related information according to a recent study by comScore. However, the trend is not limited to physicians. Consumers are leading the trend towards finding health and medical information buying prescription drugs online online:

“While medical professionals remain a keystone of the US healthcare delivery system, patients and caregivers are empowering themselves in record numbers when it comes to managing their own health and the health of their families, according to new data from Manhattan Research, which revealed that the internet surpassed physicians as the most popular health resource for the first time last year.”

Need for Social Media Policies Often Ignored by Healthcare CIOs

social media policy All the buzz about Facebook and privacy issues further reinforces the need for social media policies and procedures in the healthcare industry according to a recent article in InformationWeek Healthcare.

“… with health CIOs thinking about electronic medical record implementations, preparations for meeting the requirements of meaningful use of health IT, virtualization projects, HIPAA Buy Cialis Online Without Prescription regulations, and the explosion of patient data and how to store it securely, social networking guidelines may not be getting the attention it deserves.”

Embrace and Engage With Healthcare Social Media

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Presentation from Bridget M. Forney.

At one point or another, 80% of Internet users have looked online for health information.  Social networking sites, blogs and podcasts have opened up two-way communication lines for patients and providers.  The days of patients merely listening to doctors, associations or even print advertisements appear to be diminishing.

But patients aren’t the only users benefiting from social media.  Hospitals and healthcare providers can and should us social media to their benefit, as well.

Learn the Hottest Social Media Marketing Trends in Health Care

Health Care Marketing, PR and Communications professionals around the world are working hard to understand how new media platforms like social media can help them better connect with patients and create more awareness.  Besides actual participation, Viagra there are many information channels (including the social web itself) to learn more including an upcoming event from Ragan and Kaiser Permanente.

Next month Ragan Communications and Kaiser Permanente are offering a Health Care Communicators Summit: A practical how-to conference for Health Care, Public Relations, Marketing, and Social Media on June 7-9, 2010 at the Kaiser Permanente Sidney R. Garfield Health Care Innovation Center in San Leandro, CA.

Can Hospitals Afford to Ignore Social Media?

When it comes to hospitals engaging with patients and their families on the social web, too many are concerned with justifying the efforts. But a recent blog post from Ragan Communications suggests that’s the wrong strategy completely:

How do hospitals measure their social media ROI? Are they simply tilting at windmills like Don Quixote? Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed You Tube videos, trying to justify engagement in social media.

However, the bigger question is whether hospitals can afford not to buy prescription drugs without prescription engage.

Social Media in Health Care Demystified: Video

Find more videos like this on The Healthcare Marketing Community and Blog

Gone are the days when health care marketers were full-time professional storytellers — focused on how best to package stories and engaged in one-way conversations.

Today, storytelling is just a part of the job of health buy prescription drugs online care marketers. With the rise of social media, health care marketers must be focused on facilitating conversations and sharing information.

Health Care Twitter Predictions for 2010

Health Care Twitter Predictions

Clearly, 2009 was a year of new beginnings for the health care industry — particularly in regards to the acceptance of social media channels like Twitter. But as we move into 2010, will that acceptance shrink, remain stagnant or skyrocket?

We don’t have a health care Twitter crystal ball. But we do have an interview with Phil Baumann, registered nurse and author, by HCPLive. Baumann shared with HCPLive his predictions for the future of Twitter for health care marketing:

Health Care Organization the Cleveland Clinic Does Social Media

Social Media in Health Care

For health care organizations first embarking on a social media strategy, there’s no definitive formula for what works and what doesn’t work. Perhaps the greatest tool health care organizations have for developing a social media strategy are others’ success stories.

The Significant Science blog recently interviewed John Sharp of Cleveland Clinic, which has successfully rolled out a social media strategy that includes blogging, microblogging and participation on other social networking sites.

Here’s what Sharp had to say about the stakeholders within healthcare organizations that should be involved in launching social media efforts: