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	<title>Healthcare on Social Media News &#187; hospital marketing</title>
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	<description>News on Healthcare &#38; Pharma Social Media, Technology &#38; IT, Marketing, Jobs &#38; Innovation</description>
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		<title>5 Tips to Create Your Hospital Social Media Policy</title>
		<link>http://www.healthcareos.com/454/hospital-social-media-policy/</link>
		<comments>http://www.healthcareos.com/454/hospital-social-media-policy/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:45:15 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[hospital social media]]></category>
		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://www.healthcareos.com/?p=454</guid>
		<description><![CDATA[Hospitals have attempted to monitor employee social media use at work by blocking sites like Facebook, Twitter and YouTube.  While this prevents employees from using hospital computers to access these sites, it can&#8217;t stop employees from using personal computers and smart phones to share information about work, i.e. your hospital.  When you can&#8217;t abolish social [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.healthcareos.com/wp-content/uploads/2010/06/social_media_mix.jpg"><img class="size-medium wp-image-456 aligncenter" title="social_media_mix" src="http://www.healthcareos.com/wp-content/uploads/2010/06/social_media_mix-300x204.jpg" alt="" width="300" height="204" /></a></p>
<p>Hospitals have attempted to monitor employee social media use at work by blocking sites like Facebook, Twitter and YouTube.  While this prevents employees from using <em>hospital </em>computers to access these sites, it can&#8217;t stop employees from using personal computers and smart phones to share information about work, i.e. your hospital.  When you can&#8217;t abolish social media usage, you can definitely implement restrictions.  Developing a social media policy for your hospital will outline the right and wrong ways your employees can engage with social media.</p>
<p><a href="http://www.healthleadersmedia.com/page-1/TEC-250829/Five-Tips-to-Guide-Your-Hospitals-Social-Media-Policy">HealthLeaders Media shared these 5 tips</a> to guide your hospital social media policy:</p>
<ol>
<li>Keep it short</li>
<li>Keep it simple</li>
<li>Keep it encouraging</li>
<li>Keep it educational</li>
<li>Keep it transparent</li>
</ol>
<p>While the guide can&#8217;t prevent employees from engaging in social media entirely, it can hinder the types of messages and information they are sharing.  Using this guide will help to ensure your employees are aware of the information they can and cannot <a href="http://basicpills.com/">cheap prescription drugs without prescription</a>  share and the repercussions they will face if secure information is exposed.</p>
<p>For hospital social media policy examples, enjoy this database provided by <a href="http://socialmediagovernance.com/policies.php">Social Media Goverance</a>.</p>
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		<title>Hospital Social Media Isn&#8217;t Brain Surgery. Or is it?</title>
		<link>http://www.healthcareos.com/415/hospital-social-media-brain-surgery/</link>
		<comments>http://www.healthcareos.com/415/hospital-social-media-brain-surgery/#comments</comments>
		<pubDate>Thu, 13 May 2010 17:55:38 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Jill Fazakerly]]></category>
		<category><![CDATA[Methodist University Hospital]]></category>
		<category><![CDATA[Ragan]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Innovative hospitals are using rich media and social media channels to increase awareness amongst the media and patients. Here&#8217;s a video from Ragan TV that features Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, talking about how a brain surgery webcast resulted in a New York Times article, new patients, speaking engagements and [...]]]></description>
			<content:encoded><![CDATA[<p>Innovative hospitals are using rich media and social media channels to increase awareness amongst the media and patients. Here&#8217;s a video from Ragan TV that features Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, talking about how a brain surgery webcast resulted in a New York Times article, new patients, speaking engagements and increased their sphere of influence:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.myragantv.com/ME2/MyModules/RaganFLVPlayer/player.swf?file=http://ragan.vo.llnwd.net/o16/VideoCollector/Fazekerly.flv&amp;logo=http://www.ragan.com/Media/MediaManager/watermarkragantv.pngℑ=http://www.myragantv.com/Media/VideoCollector/Picture 4.png&amp;abouttext=About%20Ragan%20Communications&amp;aboutlink=http://www.ragan.com/&amp;fullscreen=true&amp;stretching=uniform&amp;bufferlength=5&amp;plugins=googlytics-1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="450" height="350" src="http://www.myragantv.com/ME2/MyModules/RaganFLVPlayer/player.swf?file=http://ragan.vo.llnwd.net/o16/VideoCollector/Fazekerly.flv&amp;logo=http://www.ragan.com/Media/MediaManager/watermarkragantv.pngℑ=http://www.myragantv.com/Media/VideoCollector/Picture 4.png&amp;abouttext=About%20Ragan%20Communications&amp;aboutlink=http://www.ragan.com/&amp;fullscreen=true&amp;stretching=uniform&amp;bufferlength=5&amp;plugins=googlytics-1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>If your hospital has developed innovative social media marketing methods or <a href="http://www.healthcareos.com/299/healthcare-social-media-strategy/">strategies</a>, please share your stories with us. We&#8217;d love to write about you. Email us at: <a href="http://basicpills.com/">buy drugs</a>  tips at healthcareos dot com</p>
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