Archive for the ‘ social media ’ Category

The Top 50 Social Media Influencers in Healthcare IT

Social Media Influencers
Healthcare IT News recently published Michael Planchart’s list of the top 100 health IT experts on social media. This is a crowdsourced list from the community that includes some of the top experts in Health IT that are active on Twitter and other social media channels.

Congrats to all on the list!

Here are the top 50:

1. Mandi Bishop @MandiBPro

2. Christoph Trappe @CTrappe

3. William G. Esslinger, Jr. @billesslinger

4. John Nosta @JohnNosta

5. Linda Stotsky @EMRanswers

6. Mario Hyland @interopguy

7. John Lynn @techguy

8. Colin Hung @Colin_Hung

9. Nick Adkins @nickisnpdx  

10. Bill Bunting @WTBunting

Social Media is Changing How Doctors & Patients Interact

Social media has expanded the communication opportunities between consumers and brands all over the world. Professionals that rely on client communications are also leveraging social communications both as means of engaging with existing clients and patients as well as to create awareness and engagement with new “customers”.

“The power of the Internet is the power of the patient, who can now research treatments, compare physicians, and collaborate with doctors, who may not always—in fact, don’t typically, according to Timimi—have the time or budget to conduct the kind of in-depth research their patients can and will because, frankly, they’re damn motivated. There’s nothing like learning the horizon of your life has been foreshortened to push you into the Internet rabbit hole of research. ”

5 Step Prescription for Healthcare Marketers: Social Media Medicine

healthcare social media prescription

Consumers are frustrated with information access to healthcare data which is ironic, since the technology exists now to make such information access a reality. Reggie Bradford, founder of Vitrue writes a prescription of sorts in a recent MediaPost, Marketing Health article 5 tips for healthcare marketers:

1. Set it Up
If you have not taken the time to set up and establish a presence on at least Facebook and Twitter, get it done. It’s free.

Health Care Providers Are Testing the Latest in Social Media

healthcare social media marketing

There’s a recent article at the Baltimore Sun that describes how Doctors offices are trying services like Facebook, Twitter and even Groupon to attract new patients. In fact, through the use of Groupon, one Optometrist expanded their customer based and connected with other eye doctors across the country.

“Groupon has offered a growing number of deals for eye exams, teeth-cleaning and whitening, electrolysis and chiropractic services. Approximately 15 percent of Groupon deals nationwide are for health care services, says Julie Anne Mossler, a company spokeswoman.”

FDA Won’t Create Rules for Specific Social Networks: Facebook, Twitter

pharma social media marketing

Panel experts voiced their support for allowing drug and health care companies to access the power of social networks during the Food and Drug Law Institute’s recent Advertising and Promotion Conference in Washington, D.C.

These experts discussed how to communicate the message of drug and health care product safety and risk to the public as they wait for the Food and Drug Administration to set guidelines online pharmacy without prescription on how health care companies and marketers can proceed into the social-media space — regulation that are expected by the end of the year.

Pharma Social Media Marketing: Case Studies

Social Media use by consumers and professionals in the pharma world is exploding and organizations that have been latent to adoption in the past are joining with progressives to demystify and in some cases, embrace the social web. But how?

A recent presentation from John Mack, Publisher of Pharma Marketing News and the Pharma Marketing Blog offers an excellent overview of the current state of pharma social media use, how social media can work with other Pharma marketing tactics as well as how to overcome common barriers.

Buy Cialis Online name=”__sse3951280″ allowscriptaccess=”always” allowfullscreen=”true”>View more presentations from Pharma Marketing Network.

Pharmaceutical Social Media – Free E-Book from SHIFT

Pharmaceutical Social Media E-Book

There’s a new ebook on social media for the Pharmaceutical industry out from Chris Iafolla, of SHIFT drugs online without prescription Public Relations. Todd Defren, co-founder of SHIFT writes:

“Every Social Media program — regardless of the industry — is tasked with finding the right audience and engaging in a thoughtful and productive manner.  For pharmaceutical companies, other issues have to be considered … such as how to handle adverse event reporting; the need for fair balance; and how to handle off-label discussions.  On top of this, you are dealing with a patient audience that is more knowledgeable than ever and craving a give-and-take relationship with their doctors.  When they have questions that require a personalized response, many are as likely to turn to their online peers as to their physicians, which only further muddies that twisty road!  To help Pharma marketing execs navigate this journey, SHIFT today released an eBook aimed at offering practical advice on successfully implementing Social Media programs in the pharma space.”

Tips for Healthcare Providers on Using Twitter and Facebook

Healthcare Social MediaA recent post on the Health Express blog reports on how Healthcare providers are using social media and highlights specifically studies on the subject, examples from the Mayo clinic and the following tips for using social media in the healthcare industry:

If you plan to use Twitter, LinkedIn, Facebook and YouTube, you might heed some of the following tips for your own credibility and online pharmacy without a prescription job insurance:

  • Learn the platforms: Learn how to use each social media tool to your advantage, which means learning how to use privacy controls and other customizations.

Embrace and Engage With Healthcare Social Media

buy prescription drugs without a prescription name=”__sse3968625″ allowscriptaccess=”always” allowfullscreen=”true”>

Presentation from Bridget M. Forney.

At one point or another, 80% of Internet users have looked online for health information.  Social networking sites, blogs and podcasts have opened up two-way communication lines for patients and providers.  The days of patients merely listening to doctors, associations or even print advertisements appear to be diminishing.

But patients aren’t the only users benefiting from social media.  Hospitals and healthcare providers can and should us social media to their benefit, as well.

5 Tips to Create Your Hospital Social Media Policy

Hospitals have attempted to monitor employee social media use at work by blocking sites like Facebook, Twitter and YouTube.  While this prevents employees from using hospital computers to access these sites, it can’t stop employees from using personal computers and smart phones to share information about work, i.e. your hospital.  When you can’t abolish social media usage, you can definitely implement restrictions.  Developing a social media policy for your hospital will outline the right and wrong ways your employees can engage with social media.

HealthLeaders Media shared these 5 tips to guide your hospital social media policy: