Pharmaceutical and healthcare market research company Manhattan Research released a new research report, “Pharmaceutical Search Engine Marketing” that explores how to leverage health topic searching behavior to fulfill brand goals amidst the new FDA regulations. The report also looks at emerging trends and technologies like mobile search, personalization, and real-time search.
Key questions that are answered in the report include:
- How is the use of search engines for health information evolving?
- What role does search play in the online health and pharmaceutical landscape and how does pharmaceutical information searching vary by demographics and different points in the treatment continuum?