It’s clear that business leaders in a range of industries have come to embrace social media channels, including Twitter, to communicate with customers, manage brand reputation and increase brand visibility. But are healthcare executives lagging?
That’s a question Pharma 2.0 bloggers Bunny Ellerin and Eileen O’Brien ask in a recent post:
Tweeting is fast becoming a must-do vs. a what-are-you-doing for business generally and CEO’s in particular. Just last week Twitter published Twitter 101, a guide to help businesses leverage the service. Last month, BusinessWeek ran an article about business leaders who use Twitter and profiled 50 CEO’s from a range of industries. There was definitely an over-representation of tech CEO’s, but BW also talked to those from advertising/pr, construction, research, media, retail. But none in healthcare.