Archive for May, 2010

Patient Social Media Savvy Surpasses Healthcare Marketers

healthcare social media

With a boom in health related blogs, information sites are now gravitating toward social media.  Patients are increasingly sharing medical experiences and seeking advice from other patients who share similar health concerns.   Online communities are giving patients support, personal experiences, and direct answers – something they cannot always get from experts.

While patients are gravitating toward social media, a recent ClickZ article shares that some healthcare marketers seem to be hesitant:

5 Twitter Tips for Healthcare Professionals

Healthcare professionals can’t afford to ignore social media.  With patients and families on the social web, it provides a landscape for healthcare professionals to improve customer service and reach younger consumers.  Twitter is a great social media service for healthcare professionals to utilize, reaching an audience of business leaders, patients, colleagues and clients.

Twitter for Healthcare

If you’re new to Twitter, it’s hard to know what tactics to implement.  And even harder to know what effective tactics to implement.

Here’s a list of 5 Twitter Tips for Healthcare Professionals to ensure you’re utilizing the service to its full potential:

Hospital Social Media Isn’t Brain Surgery. Or is it?

Innovative hospitals are using rich media and social media channels to increase awareness amongst the media and patients. Here’s a video from Ragan TV that features Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, talking about how a brain surgery webcast resulted in a New York Times article, new patients, speaking engagements and increased their sphere of influence:

If your hospital has developed innovative social media marketing methods or strategies, please share your stories with us. We’d love to write about you. Email us at: buy drugs tips at healthcareos dot com

Learn the Hottest Social Media Marketing Trends in Health Care

Health Care Marketing, PR and Communications professionals around the world are working hard to understand how new media platforms like social media can help them better connect with patients and create more awareness.  Besides actual participation, Viagra there are many information channels (including the social web itself) to learn more including an upcoming event from Ragan and Kaiser Permanente.

Next month Ragan Communications and Kaiser Permanente are offering a Health Care Communicators Summit: A practical how-to conference for Health Care, Public Relations, Marketing, and Social Media on June 7-9, 2010 at the Kaiser Permanente Sidney R. Garfield Health Care Innovation Center in San Leandro, CA.