Physicians Digital Media

Physicians are increasingly looking to the internet for health care related information according to a recent study by comScore. However, the trend is not limited to physicians. Consumers are leading the trend towards finding health and medical information buying prescription drugs online online:

“While medical professionals remain a keystone of the US healthcare delivery system, patients and caregivers are empowering themselves in record numbers when it comes to managing their own health and the health of their families, according to new data from Manhattan Research, which revealed that the internet surpassed physicians as the most popular health resource for the first time last year.”