Archive for October, 2010

Health Care Providers Are Testing the Latest in Social Media

healthcare social media marketing

There’s a recent article at the Baltimore Sun that describes how Doctors offices are trying services like Facebook, Twitter and even Groupon to attract new patients. In fact, through the use of Groupon, one Optometrist expanded their customer based and connected with other eye doctors across the country.

“Groupon has offered a growing number of deals for eye exams, teeth-cleaning and whitening, electrolysis and chiropractic services. Approximately 15 percent of Groupon deals nationwide are for health care services, says Julie Anne Mossler, a company spokeswoman.”

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As companies evolve their marketing programs to digital and online, the pharmaceutical industry is hampered by a lack of clear guidelines from the Food and Drug Administration.  Advertising Age commented on a recent eMarketer study, “DTC Pharmaceutical Marketing Online:A Slow Shift to Digital” that “pharma marketers are waiting around”.  Not only is online marketing effective for growing pharma profits, but it’s where customers spend their time discovering, consuming and sharing information.

From AdAge:

“Pharmaceutical online ad spending is expected hit $1 billion this year and keep rising through 2014, according to report prepared by eMarketer. But until the Food and Drug Administration issues its draft guidelines for online pharma marketing, that growth remains limited.”

FDA Won’t Create Rules for Specific Social Networks: Facebook, Twitter

pharma social media marketing

Panel experts voiced their support for allowing drug and health care companies to access the power of social networks during the Food and Drug Law Institute’s recent Advertising and Promotion Conference in Washington, D.C.

These experts discussed how to communicate the message of drug and health care product safety and risk to the public as they wait for the Food and Drug Administration to set guidelines online pharmacy without prescription on how health care companies and marketers can proceed into the social-media space — regulation that are expected by the end of the year.

Pharma Social Media Marketing: Case Studies

Social Media use by consumers and professionals in the pharma world is exploding and organizations that have been latent to adoption in the past are joining with progressives to demystify and in some cases, embrace the social web. But how?

A recent presentation from John Mack, Publisher of Pharma Marketing News and the Pharma Marketing Blog offers an excellent overview of the current state of pharma social media use, how social media can work with other Pharma marketing tactics as well as how to overcome common barriers.

Buy Cialis Online name=”__sse3951280″ allowscriptaccess=”always” allowfullscreen=”true”>View more presentations from Pharma Marketing Network.