Archive for June, 2012

Online Pharmacy CVS.com Features New Personalized Shopping Experience

CVS Online Pharmacy

By leveraging data from its loyalty program, CVS launched a revamped their online pharmacy website with advanced personalization features as described in Drugstore News:

One of the key highlights of the revamped site is the pharmacy page, which is designed for easy management of health information so shoppers can not only remember to refill and pick up prescriptions but also gather the information they need about what’s in their medicine cabinet. Visitors also have access to a Drug Information Center to check for drug interactions and identify pills by shape, color and imprint. Through the enhanced Prescription Center, customers can:

76% of US adults have looked up health information online

look up health information online

Image credit: Flickr tomhe

MarketingCharts reports on a study about how consumers are looking up health information online:

The latest Harris Poll, measuring how many people use the Internet to look for information about health topics, finds that the numbers continue to increase. The Harris Poll first used the word Cyberchondriacs to describe these people in 1998, when just over 50 million American adults had ever gone online to look for health information. By 2005, that number had risen to 117 million. In the new poll, the number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information “often,” compared to 22% last year.