Healthcare industry conferences

The world of marketing in healthcare is full of change. The dynamic nature of digital marketing alone requires a persistent effort at keeping up to date with best practices and compliance. In fact, did you know (source):

  • 77% of patients use search prior to booking an appointment
  • 62% of smartphone owners use their devices to look up information about a health condition
  • 41% of patients say social media does influence their selection of a healthcare provider
  • 1 in 8 patients watched an online video