Pharmaceutical Social Media – Free E-Book from SHIFT

Pharmaceutical Social Media E-Book

There’s a new ebook on social media for the Pharmaceutical industry out from Chris Iafolla, of SHIFT drugs online without prescription Public Relations. Todd Defren, co-founder of SHIFT writes:

“Every Social Media program — regardless of the industry — is tasked with finding the right audience and engaging in a thoughtful and productive manner.  For pharmaceutical companies, other issues have to be considered … such as how to handle adverse event reporting; the need for fair balance; and how to handle off-label discussions.  On top of this, you are dealing with a patient audience that is more knowledgeable than ever and craving a give-and-take relationship with their doctors.  When they have questions that require a personalized response, many are as likely to turn to their online peers as to their physicians, which only further muddies that twisty road!  To help Pharma marketing execs navigate this journey, SHIFT today released an eBook aimed at offering practical advice on successfully implementing Social Media programs in the pharma space.”

81% of Physicians Online Visited Health Care Professional WebSites

Physicians Digital Media

Physicians are increasingly looking to the internet for health care related information according to a recent study by comScore. However, the trend is not limited to physicians. Consumers are leading the trend towards finding health and medical information buying prescription drugs online online:

“While medical professionals remain a keystone of the US healthcare delivery system, patients and caregivers are empowering themselves in record numbers when it comes to managing their own health and the health of their families, according to new data from Manhattan Research, which revealed that the internet surpassed physicians as the most popular health resource for the first time last year.”

Tips for Healthcare Providers on Using Twitter and Facebook

Healthcare Social MediaA recent post on the Health Express blog reports on how Healthcare providers are using social media and highlights specifically studies on the subject, examples from the Mayo clinic and the following tips for using social media in the healthcare industry:

If you plan to use Twitter, LinkedIn, Facebook and YouTube, you might heed some of the following tips for your own credibility and online pharmacy without a prescription job insurance:

  • Learn the platforms: Learn how to use each social media tool to your advantage, which means learning how to use privacy controls and other customizations.

Need for Social Media Policies Often Ignored by Healthcare CIOs

social media policy All the buzz about Facebook and privacy issues further reinforces the need for social media policies and procedures in the healthcare industry according to a recent article in InformationWeek Healthcare.

“… with health CIOs thinking about electronic medical record implementations, preparations for meeting the requirements of meaningful use of health IT, virtualization projects, HIPAA Buy Cialis Online Without Prescription regulations, and the explosion of patient data and how to store it securely, social networking guidelines may not be getting the attention it deserves.”

Embrace and Engage With Healthcare Social Media

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Presentation from Bridget M. Forney.

At one point or another, 80% of Internet users have looked online for health information.  Social networking sites, blogs and podcasts have opened up two-way communication lines for patients and providers.  The days of patients merely listening to doctors, associations or even print advertisements appear to be diminishing.

But patients aren’t the only users benefiting from social media.  Hospitals and healthcare providers can and should us social media to their benefit, as well.

5 Tips to Create Your Hospital Social Media Policy

Hospitals have attempted to monitor employee social media use at work by blocking sites like Facebook, Twitter and YouTube.  While this prevents employees from using hospital computers to access these sites, it can’t stop employees from using personal computers and smart phones to share information about work, i.e. your hospital.  When you can’t abolish social media usage, you can definitely implement restrictions.  Developing a social media policy for your hospital will outline the right and wrong ways your employees can engage with social media.

HealthLeaders Media shared these 5 tips to guide your hospital social media policy:

Patient Social Media Savvy Surpasses Healthcare Marketers

healthcare social media

With a boom in health related blogs, information sites are now gravitating toward social media.  Patients are increasingly sharing medical experiences and seeking advice from other patients who share similar health concerns.   Online communities are giving patients support, personal experiences, and direct answers – something they cannot always get from experts.

While patients are gravitating toward social media, a recent ClickZ article shares that some healthcare marketers seem to be hesitant:

5 Twitter Tips for Healthcare Professionals

Healthcare professionals can’t afford to ignore social media.  With patients and families on the social web, it provides a landscape for healthcare professionals to improve customer service and reach younger consumers.  Twitter is a great social media service for healthcare professionals to utilize, reaching an audience of business leaders, patients, colleagues and clients.

Twitter for Healthcare

If you’re new to Twitter, it’s hard to know what tactics to implement.  And even harder to know what effective tactics to implement.

Here’s a list of 5 Twitter Tips for Healthcare Professionals to ensure you’re utilizing the service to its full potential:

Hospital Social Media Isn’t Brain Surgery. Or is it?

Innovative hospitals are using rich media and social media channels to increase awareness amongst the media and patients. Here’s a video from Ragan TV that features Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, talking about how a brain surgery webcast resulted in a New York Times article, new patients, speaking engagements and increased their sphere of influence:

If your hospital has developed innovative social media marketing methods or strategies, please share your stories with us. We’d love to write about you. Email us at: buy drugs tips at healthcareos dot com

Learn the Hottest Social Media Marketing Trends in Health Care

Health Care Marketing, PR and Communications professionals around the world are working hard to understand how new media platforms like social media can help them better connect with patients and create more awareness.  Besides actual participation, Viagra there are many information channels (including the social web itself) to learn more including an upcoming event from Ragan and Kaiser Permanente.

Next month Ragan Communications and Kaiser Permanente are offering a Health Care Communicators Summit: A practical how-to conference for Health Care, Public Relations, Marketing, and Social Media on June 7-9, 2010 at the Kaiser Permanente Sidney R. Garfield Health Care Innovation Center in San Leandro, CA.