It’s clear that business leaders in a range of industries have come to embrace social media channels, including Twitter, to communicate with customers, manage brand reputation and increase brand visibility. But are healthcare executives lagging?

Healthcare executives using social media and Twitter

That’s a question Pharma 2.0 bloggers Bunny Ellerin and Eileen O’Brien ask in a recent post:

Tweeting is fast becoming a must-do vs. a what-are-you-doing for business generally and CEO’s in particular. Just last week Twitter published Twitter 101, a guide to help businesses leverage the service. Last month, BusinessWeek ran an article about business leaders who use Twitter and profiled 50 CEO’s from a range of industries. There was definitely an over-representation of tech CEO’s, but BW also talked to those from advertising/pr, construction, research, media, retail. But none in healthcare.

Continue Reading: Why Healthcare Executives Should Put Social Media On Their To-Do List