FDA Won’t Create Rules for Specific Social Networks: Facebook, Twitter

pharma social media marketing

Panel experts voiced their support for allowing drug and health care companies to access the power of social networks during the Food and Drug Law Institute’s recent Advertising and Promotion Conference in Washington, D.C.

These experts discussed how to communicate the message of drug and health care product safety and risk to the public as they wait for the Food and Drug Administration to set guidelines online pharmacy without prescription on how health care companies and marketers can proceed into the social-media space — regulation that are expected by the end of the year.

Tips for Healthcare Providers on Using Twitter and Facebook

Healthcare Social MediaA recent post on the Health Express blog reports on how Healthcare providers are using social media and highlights specifically studies on the subject, examples from the Mayo clinic and the following tips for using social media in the healthcare industry:

If you plan to use Twitter, LinkedIn, Facebook and YouTube, you might heed some of the following tips for your own credibility and online pharmacy without a prescription job insurance:

  • Learn the platforms: Learn how to use each social media tool to your advantage, which means learning how to use privacy controls and other customizations.

Big Pharma Pfizer Finding It’s Way on Facebook

Despite uncertainties regarding regulations on social media usage by pharma, many of the big players are still getting into the game.

A recent Pharma Marketing Blog post online drugs without prescription shares some interesting details on Pfizer’s entrance into social media via Facebook. But according to the post, that entrance wasn’t quite graceful:

When I became a Pfizer FB Pfan, Pfizer’s Wall contained a bunch of short “medicine Safety” videos in which patients talked about their medical conditions and medications. I don’t think any mentioned specific products by name.

Big Challenges Ahead for Pharma Social Media Marketing

Pharma Social Media MarketingAt first glance, Facebook pages of pharmaceutical companies are just like any other companies’ — sharing links and providing content.

But take a closer look, and you’ll notice that the pages don’t allow commenting or even the “like” Facebook feature.

In a recent AdWeek article, Brian Morrissey discusses the pharma marketing conundrum regarding social media. The article shares how one pharma company is using social media in a limited way: