These days, almost every organization or business has become a publisher of content on the web. A recent post on Dose of Digital blog points out that healthcare organizations are no exception, publishing healthcare content about diseases, treatments, dieting and exercising. But is there an information overload? Are you publishing healthcare content for the sake of publishing?

In many cases, we include this type of information because we think we have to. Our competitors do, so in order for our site to be as “good” as theirs, we do it also.