Hospital Social Media Isn’t Brain Surgery. Or is it?

Innovative hospitals are using rich media and social media channels to increase awareness amongst the media and patients. Here’s a video from Ragan TV that features Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, talking about how a brain surgery webcast resulted in a New York Times article, new patients, speaking engagements and increased their sphere of influence:

If your hospital has developed innovative social media marketing methods or strategies, please share your stories with us. We’d love to write about you. Email us at: buy drugs tips at healthcareos dot com

Can Hospitals Afford to Ignore Social Media?

When it comes to hospitals engaging with patients and their families on the social web, too many are concerned with justifying the efforts. But a recent blog post from Ragan Communications suggests that’s the wrong strategy completely:

How do hospitals measure their social media ROI? Are they simply tilting at windmills like Don Quixote? Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed You Tube videos, trying to justify engagement in social media.

However, the bigger question is whether hospitals can afford not to buy prescription drugs without prescription engage.