76% of US adults have looked up health information online

look up health information online

Image credit: Flickr tomhe

MarketingCharts reports on a study about how consumers are looking up health information online:

The latest Harris Poll, measuring how many people use the Internet to look for information about health topics, finds that the numbers continue to increase. The Harris Poll first used the word Cyberchondriacs to describe these people in 1998, when just over 50 million American adults had ever gone online to look for health information. By 2005, that number had risen to 117 million. In the new poll, the number of Cyberchondriacs has jumped to 175 million from 154 million last year, possibly as a result of the health care reform debate. Furthermore, frequency of usage has also increased. Fully 32% of all adults who are online say they look for health information “often,” compared to 22% last year.

New Report Advising on Pharma & Healthcare Search Engine Marketing

Pharmaceutical and healthcare market research company Manhattan Research released a new research report, “Pharmaceutical Search Engine Marketing” that explores how to leverage health topic searching behavior to fulfill brand goals amidst the new FDA regulations. The report also looks at emerging trends and technologies like mobile search, personalization, and real-time search.

healthcare sem study

Key questions that are answered in the report include:

  • How is the use of search engines for health information evolving?
  • What role does search play in the online health and pharmaceutical landscape and how does pharmaceutical information searching vary by demographics and different points in the treatment continuum?