Social Media use by consumers and professionals in the pharma world is exploding and organizations that have been latent to adoption in the past are joining with progressives to demystify and in some cases, embrace the social web. But how?

A recent presentation from John Mack, Publisher of Pharma Marketing News and the Pharma Marketing Blog offers an excellent overview of the current state of pharma social media use, how social media can work with other Pharma marketing tactics as well as how to overcome common barriers.

Clearly, 2009 was a year of new beginnings for the health care industry — particularly in regards to the acceptance of social media channels like Twitter. But as we move into 2010, will that acceptance shrink, remain stagnant or skyrocket?

We don’t have a health care Twitter crystal ball. But we do have an interview with Phil Baumann, registered nurse and author, by HCPLive. Baumann shared with HCPLive his predictions for the future of Twitter for health care marketing: